
Your two minutes introduction / Elevator pitch
Are you thinking of attending a trade forum or professional reception? Do you want to prepare for a job interview and the traditional request to "tell me about yourself"? Are you seeking partners for a project?
In all these situations, a "two-minute introduction" or elevator pitch is a crucial exercise, and one that requires practice. Your starting "hook" and the quality and clarity of the message you present will give the listener a first impression that is either positive or negative. Skilfully executing this pitch is essential to your interview and may determine its overall success. Done well, it might bring you even further!